Very successful campaign written for and aimed directly at 900 fleet managers. To launch the campaign Fiat commissioned a specially written live performance for its fleet manager clients. ‘After a few weeks, the level of interest that the campaign has generated has been fantastic. We are generating new leads amongst the Fleet buying community for our sales team to follow up, and the level of PR coverage is unprecedented. But most impressive of all is an order for 630 Doblo Cargos, from a brand new fleet customer’. Gerry Clarke, Managing Director - Fiat Professional